Cardigan: Target (old); Skirt: H&M; Booties: Lucky Brand; Necklace: J. Crew |
Yay Bracelet: Alex and Ani; Bracelet: J. Crew; Colorful Bracelet: Not sure (Christmas gift); Heart Mug: West Elm |
Prabal Gurung for Target
I'm loving the sneak peek from Prabal Gurung for Target (see video below). I hope this is a much bigger success than the Neiman Marcus and Target collaboration. I think it wasn't as successful as they hoped because the price point was very high. It was very expensive for items that didn't "read" designer. When Target collaborated with Missoni, it was HUGE. But the print was Missoni, it was recognizable... it "read" Missoni. People know that chevron signature print from a mile away. My only concern with the Prabal Gurung line is that he is not a very well known designer but hopefully (from the sneak peak of the video) his colorful prints will win over the Target customer.View more of the collection here.
Have a FABULOUS weekend!
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